To strengthen the branding and positioning of both Orlaco Vision Systems and Orlaco Dealers, Stoneridge is introducing new logos and brand guidelines.
Orlaco Dealer
In recent months, Stoneridge-Orlaco has been fully integrated into Stoneridge. Although the Orlaco company name will be phased out, it will continue as a product brand. Consequently, we have decided to stop using the term 'Preferred Partner' in favor of 'Orlaco Dealer,' which better fits our new structure and more accurately describes the role of our dealers. Practically, not much will change. Our close cooperation remains; however, in our external communications, we will now refer to 'dealers' instead of 'partners.'
Orlaco Logo
All Stoneridge brands will feature updated logos. These modifications aim to create a uniform style and strengthen the unity within the Stoneridge brand portfolio. The Orlaco logo will retain its design but will be refined to align with Stoneridge's branding style. This adjustment enables Stoneridge to better showcase its capabilities and emphasize that the different brands collectively form one powerful, global organization.
Orlaco Dealer Logo
With the introduction of the new Orlaco logo, Stoneridge is also introducing special Orlaco Dealer logos. Dealers can use these logos to present themselves as official Orlaco Dealers of Stoneridge. Additionally, Stoneridge is introducing a special Partner Branding Guideline. This guideline has been developed to help strengthen the Stoneridge brand, protect the Stoneridge logo and brand, and promote the joint brand partnership between your company and Stoneridge. Maintaining a clear and consistent brand image is crucial for preserving a strong brand.
We ask you as an Orlaco Dealer to use the new logos and implement them in all communications.